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On May 12, China Academy of communications released the analysis report on the operation of domestic mobile phone market in April 2020. Overall, in April this year, the total number of domestic mobile phone market shipments was 41.728 million, up 14.2% year on year. Among them, 5g mobile phones accounted for 39.3% of mobile phone shipments in the same period.
According to the report, from January to April, the total number of domestic mobile phone market shipments totaled 90.681 million, down 20.1% year on year. The sharp decline was mainly affected by the epidemic situation in the first quarter. According to the data from January to March, the monthly decline was more than 30%, with the largest decline in February. The total shipment was 6.384 million units, down 56.0% year on year. After entering April, the domestic mobile phone market has gradually recovered.
In terms of new machine release, 48 new models were released in April, up 14.3% year on year. There are 137 new models launched in January April, down 18.0% year on year.
It is worth mentioning that the market demand for 5g mobile phones is also beginning to recover. In April, the domestic market shipped 16382000 5g mobile phones, accounting for 39.3% of the same period’s mobile phone shipments. There are 22 new models on the market, accounting for 45.8% of the number of new models on the market in the same period. From January to April, the domestic market shipped 30.441 million 5g mobile phones and 65 new models, accounting for 33.6% and 47.4% respectively.
At present, the domestic brand is still the "shoulder handle" of the domestic mobile phone market. In April, 37.982 million domestic brand mobile phones were shipped, up 11.9% year on year, accounting for 91.0% of the same period’s mobile phone shipments, 44 new models were listed, up 25.7% year on year, accounting for 91.7% of the same period’s new models.
In terms of domestic Smartphone development, in April 2020, smartphone shipments reached 40.782 million, a year-on-year increase of 17.2%, accounting for 97.7% of the same period.
From the data of shipment volume, the domestic smartphone market in April has a trend of retaliatory rebound, which is also the first time that the domestic smartphone shipment volume has recovered positive growth since November 2019.
From January to April, the total number of smartphone shipments was 88.518 million, down 17.9% year on year, accounting for 97.6% of the same period’s mobile phone shipments.